The EVERYDAY Edit:
Hudson’s Bay Key Value Item Program
SENIOR COPYWRITER
Overview
CHALLENGE
Key Value Items (KVIs) are timeless essentials that have exceptional quality and are offered at everyday prices. These items are non-promotional and exclusive to Hudson’s Bay. The program will communicate the value, quality, and convenience that these items have to offer, encouraging customers to discover and shop for these curated items, only at Hudson’s Bay.
SOLUTION
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The Work
PROGRAM NAME
The EVERYDAY Edit
TAGLINE 1: Quality you value, prices you love. Only at Hudson’s Bay.
TAGLINE 2: Quality you trust, prices you love. Only at Hudson’s Bay.
LANDING PAGE
SOCIAL
CREATIVE DIRECTOR: Vince Rozas
ART DIRECTOR: Juan Ariado